How Generative AI in Recruiting Will Revolutionize Talent Acquisition in 2024

Woman with computer and pen in hand interviewing job candidate.

This story is a guest contribution from iCIMS, an organization that empowers leaders to build a winning workforce through innovative software and insights, combined with the collective experience of a global community.

Generative artificial intelligence (GenAI) has, and will continue to, transform the way we work—and its use in the talent industry is no exception. Using tools for AI in recruiting can deliver unparalleled productivity and insights across the talent acquisition lifecycle and revolutionize the talent acquisition function.

For now, though, it may be difficult to make sense of how AI will evolve into tools that we use every day. After all, there is so much that is still being worked through: new products, new regulations, and new concerns. But just as any new technology faces those hurdles, eventually it will become a natural part of our day-to-day lives, similar to how we have adopted the smartphone.

Advantages of using GenAI in recruiting

GenAI is poised to become an effective tool in several key use cases, with the potential to transform how companies find, hire, and retain their best talent. This technology is predicted to help HR create efficiencies, reduce the amount of manual tasks performed, and provide access to data insights that help leaders make better decisions.

How? GenAI in recruiting uses natural language to build conversational AI into hiring workflows, helping talent teams get things done more quickly and intuitively than ever before. It can also provide powerful insights and recommendations by pulling from an organization’s own data.

Curious about other ways this technology can assist with talent acquisition? Here are some more examples of GenAI in action.

Optimize job descriptions and interview questions fast

With GenAI in place, talent acquisition teams can eliminate the tedious first step of starting a job description. GenAI tools allow talent teams to optimize their job descriptions by telling AI what they want to improve and then watching as it marks up the description and provides recommendations in real-time.

GenAI in recruiting can also be used to create interview questions for open requisitions. For instance, tools like iCIMS Copilot can tailor candidate questions based on the candidate’s level of experience and the particular skills the interviewer is most curious about. GenAI can also help improve any content that is presented to candidates, freeing up the recruiter’s time to focus on building relationships with promising interviewees.

Get data summarized and access information with a prompt

Another way to free up a recruiter’s time is to allow GenAI to tackle tasks that require summarizing information—think interview feedback, candidate profiles, or resumes for high volume hiring, for example. GenAI can comb through the information and feed back the details needed for quick, informed decisions. It can even provide information that boosts efficiency by providing research, best practices, benchmarks, and case studies with just a simple prompt.

Glean employee insights and gain perspective

Using GenAI to analyze data on your workforce can provide talent leaders with quick insights that illuminate the employee experience. The UKG Great Place To Work Hub, for example, proactively surfaces suggestions and key data points to help organizations understand where their culture stands and how they can better advance equity and opportunity going forward.

Find areas of improvement

Did you know GenAI tools are capable of learning from your interactions and get smarter with each prompt, action, and execution of your hiring workflow? Over time, GenAI tools may be able to suggest areas where you can improve your efficiencies. For example, it might suggest specific searches to find the best quality hires based on how you found top candidates in the past. Or, it could suggest SEO improvements for your career site to better reach candidates.

Offload the administrative tasks

Leaders can free up even more time by letting GenAI manage basic administrative tasks, like scheduling interviews and gathering feedback. With fewer tasks on their plates, recruiters have more time to focus on strategic initiatives like finding the right candidates for hard-to-fill roles and building out internal mobility programs to retain their talent.

Putting GenAI into action at your organization

In a tight hiring market, GenAI in recruiting might be exactly what organizations need to be more efficient. This technology will give teams the ability to make decisions more quickly and effectively pivot their strategy. However, users must keep in mind that while GenAI can produce insightful business information, ultimately, people must make the decisions. In all instances, talent leaders should plan to review information produced by GenAI, and then analyze, edit, and choose how to best use the results to meet their goals.

Ultimately, GenAI will someday be closely weaved into our daily tasks, and the organizations that adopt the technology sooner will have a competitive edge to drive better business outcomes.

Are you ready to build a winning workforce through technology that empowers you to attract, engage, hire, and advance world-class talent? Visit iCIMS on the UKG Marketplace to learn more.