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The massive increase in NWSL Challenge Cup prize money 'changes people's lives,' players say
Insider | Ahead of this year's Challenge Cup final, the NWSL announced that it had struck up a deal to make payroll company UKG the tournament's first-ever title sponsor. The agreement, which is an extension of UKG's multi-million-dollar "Close the Gap" pay equity campaign, increased player payouts tenfold.
Media Coverage
Women’s Soccer Seeing 'Opening of the Floodgates’ with Sponsorships, NWSL Commissioner Says
Yahoo! Finance | The National Women’s Soccer League (NWSL) has announced its first title sponsor for the Challenge Cup tournament, league sources tell Yahoo Finance. Starting in 2023, the tournament will be called the UKG Challenge Cup and boost the tournament’s prize pool to $1 million.
Media Coverage
NWSL’s Challenge Cup Achieves Pay Equity With Historic UKG Deal
Sports Illustrated | On Friday, UKG announced a multimillion-dollar three-year sponsorship of the NWSL Challenge Cup. This makes the 2023 Challenge Cup the first professional women’s soccer tournament to achieve pay equity.
Media Coverage
Council Post: 14 Smart Ideas for Building a Strong Employer Brand that Attracts Top Talent
Forbes HR Council | Communicate your efforts to create a conscious culture. HR is critical to building a positive company brand through flexible, transparent workplace practices and communication. In the current remote setting, HR is an important conduit for many workers and candidates.
Media Coverage
It’s Time for a New Approach to Organizational Health
Forbes HR Council | The pandemic has upended major aspects of business operations, including how leaders should approach the ever-elusive and critical topic of organizational health. Traditional organizational health is largely defined by three things: financial growth, customer satisfaction and — what we’ll focus on here — bench strength.
Media Coverage
Podcast: UKG Council Drills into Science of Diversity
HCM Technology Report | Podcast guest is Jarik Conrad, vice president of human insights and HCM advisory at UKG, and executive director of The Equity at Work Council, a group of business and academic people focused on D&I and workforce issues.
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