UKG surveyed more than 300 store managers, owners, and executives to learn how retailers in the U.S. are preparing for the 2021 holiday shopping season amid year two of the COVID-19 pandemic. As it turns out, few have enough staff to meet shoppers’ high expectations in terms of in-store service, and 68% are struggling to meet sales goals.
This executive report reveals that retail’s holiday season success hinges on hiring and retaining labor. Findings show:
“The 2021 study indicates brick-and-mortar retailers will once again demonstrate incredible resilience during the second COVID-era holiday shopping season. Having fully implemented new service models, they’re marching toward the end of the year with a plan to hit revenue goals by creating memorable experiences and normalcy for customers, despite the obstacles.”
UKG director of the retail, hospitality, and food service practice
Be sure to download the executive report for detailed survey findings.