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Industry Brief

Retail’s 2020 Post-Holiday Season Review

Retail’s 2020 Post-Holiday Season Review, a special UKG™ (Ultimate Kronos Group) report, reveals trends and insights to help retailers streamline workforce operations in the year ahead.

UKG surveyed 300 U.S. retailers for the second year in a row to reveal data delineating seasonal challenges, year-over-year trends, and insights from retail store managers reflecting on the 2020 holiday shopping season.

Retail’s 2020 Post-Holiday Season Review

The in-depth study, launched in late December 2020, surveyed retail managers responsible for hiring and/or staffing decisions in stores. It offers a post-mortem analysis of the COVID-era holiday season and explores year-over-year comparisons with holiday hiring data collected in 2019. Findings observe:

  • How stores adapted their approach to seasonal hiring and staff engagement in 2020
  • How attendance, attrition, and engagement impacted store success
  • To what extent COVID-19 had a direct impact on retail store operations and staff morale
  • Whether managers deemed their stores fully prepared for the holiday rush

Download the 11-page industry report from UKG for a comprehensive post-season look at retail’s unprecedented 2020 holiday shopping season.