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Industry Brief

Retail’s Resilience and Rebound: Examining Retail’s Workforce Outlook for the 2024 Holiday Season and Beyond

Discover how retail leaders and employees are navigating the challenges of the 2024 holiday season — and remaining resilient and optimistic about the future. 

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After a few years of uncertainty, retailers are well on the way to recovery

While retailers still face numerous challenges — from recruiting and retaining talent to successfully meeting the evolving needs of their employees — they are determined to work through these concerns and are overall more optimistic about the future.

81
%
of retailers say they are cross-training employees now in preparation for the seasonal surge.
88
%
of retailers agree that AI in the workplace is positively impacting efficiency in stores today.
71
%
of retailers say they incentivize employees to pick up hard-to-fill shifts.

Explore how retailers are dealing with the issues of understaffing, employee burnout, the demand for greater schedule flexibility, the expanding role of technology in the workplace, and more. Download the full survey report to get an inside look at the retail industry through the eyes of retailers and employees — and learn where the industry is headed in the 2024 holiday season—and beyond.