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Industry Brief

2020 Retail Holiday Trends Report

How will retail stores navigate holiday season demands mid-pandemic? UKG (Ultimate Kronos Group) surveyed 300 U.S. retailers to find out what’s in store for the 2020 holiday season.

The 2020 Retail Holiday Trends Report from UKG examines how retailers are bracing their in-person store operations for the upcoming holiday season amid concerns around the COVID-19 pandemic.

2020 Retail Holiday Trends Report

This in-depth industry study commissioned by UKG examines survey responses from 302 U.S. retailers, collected between Sept 2–11, 2020, to reveal:

  • How retail stores are coping with COVID-19: Retailers display a mix of confidence and caution as they approach the holidays with a plan to keep brick and mortar stores in business. Curbside pickup, contact tracing, and employee well-being are top of mind.
  • What stores are doing to prioritize safety: Safety is the 2020 holiday season buzzword — but what exactly are stores doing to keep customers and staff safe? Who will oversee safety procedures, and will everything be in place by the time the first holiday displays are up? Retailers reveal what’s in store.
  • How new roles and rules have reshaped the employee experience for store associates: Retailers are embracing the realities of staffing for a holiday season unlike any other, and 80% agree: flexible workforce management practices are more important than ever!

Download the 12-page survey report from UKG for a pre-season look at the 2020 retail holiday shopping season.