Fireside Chat with ESPN: How Bracketology and Corporate Culture Intertwine


ESPN Bracketologist Joe Lunardi and UKG HCM strategy consultant Chas Fields explore the fascinating science of prediction and highlight some surprising similarities with corporate culture.

What do corporate culture and college basketball bracketology have in common?

With March Madness around the corner, many fans are getting their brackets ready — and now UKG is offering an exclusive look at how the pros do it, drawing upon a combination of vast quantities of data and intuitive instincts to make predictions about the likeliest outcomes.

Join ESPN Bracketologist Joe Lunardi alongside Chas Fields, Senior Partner for HCM Advisory and Human Insights, as they dive into the origins of bracketology, the many facets that go into a well-researched bracket, and the parallels between tournament predictions and building an effective corporate culture. Discover why both must consider passion, experience, volatility, and more just as seriously as the numbers.

As a special bonus, we’ll be choosing 25 lucky attendees to receive a copy of Joe Lunardi’s book, Bracketology: March Madness, College Basketball, and the Creation of a National Obsession.

No purchase is necessary to participate in this promotion. By participating you acknowledge that you are in compliance with your employer’s policies and all applicable federal and state laws and regulations that apply to you and your organization. UKG reserves the right, in its sole discretion, to cancel, terminate, or modify this promotion at any time. Certain restrictions apply. This offer is void where prohibited. ESPN is not a sponsor of or in any way affiliated with this giveaway or with UKG. To be entered into the giveaway, you must register and attend the event.

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