Conversion and Average Transaction Value (ATV) Impacts with an Integrated Workforce Management System

Minimising the impact of understaffing during peak hours and overstaffing during off hours

Customer service is one of the most essential elements for retail in driving sales volume, whilst most retailer operators understand its importance, very few see the correlation between labour allocation and customer service. In essence, optimal customer service could be delivered when the workforce with the right skills is adequately allocated to match the business volume, whereby Conversion and ATV would be improved when understaffing is reduced, and labour cost could be controlled when overstaffing is eliminated.

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The intent of this paper is to share three unique real-life retailers’ stories and give you a level of comfort about how an integrated workforce management system can help your retail business, in which we will discuss the following topics:

  • The fundamentals behind traffic and sales volume
  • Aligning business volume forecast and workforce scheduling
  • Sales performance improvement derived from conversion and ATV

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