Conexus Credit Union Provides Candidate-Centric Recruiting with UKG Pro

Headquartered in the Canadian city of Regina, Saskatchewan, Conexus Credit Union provides a complete range of financial solutions, including banking, loan, and mortgage services as well as financial planning and investment services.

Challenges

The HR team at Conexus found they were losing good candidates during the application process due to confusion and required repetitive tasks. Applicants for an open position had to enter the same information multiple times, and applicants logging onto Conexus' homepage were transferred to other sites that did not have the credit union's branding.

Previous applicants had to start from scratch and fill out the same personal information again. Moreover, applicants were frequently unsure if their application had gone through correctly, as there were no notifications informing them that the process was completed.

"Many candidates simply stopped the process," said Janice Nistor, Manager of Organizational Development at Conexus. "We wondered how many candidates we were missing out on because they became too frustrated."

Solutions

As part of its effort to address these talent acquisition challenges, Conexus researched what happened when job candidates become highly aggravated with the application process. "The research revealed that 80% to 85% of candidates who encounter difficulties disengage from the process," said Nistor. "People expect to have the ability to apply for opportunities with a few clicks, and our process wasn't allowing for that."

According to Nistor, UKG Pro® has made the candidate experience during the application process a priority. With Pro, candidates can now use any kind of desktop or mobile technology to apply for a position, and the entire process takes just a few clicks. Applicants' information is stored within the system and there is no need to re-enter data.

"Our goal is to create a world-class experience so that, even in situations where we decline a candidate, they are so engaged in the process they may still want an opportunity to work at Conexus in the future," said Nistor. "Pro is making this possible."

Pro also helps ensure that Conexus presents a cohesive image of the brand with every interaction, affirming its value proposition throughout the process. "We have the freedom to customize the posting language to align with our culture and tagline, ensuring a consistent visual identity," said Nistor. "As recruiting becomes more like marketing, companies need to embrace the idea of a strong talent brand, which has been shown to reduce cost per hire by over 50% and lower turnover by 28%."

“Our goal is to create a world-class experience so that, even in situations where we decline a candidate, they are so engaged in the process they may still want an opportunity to work at Conexus in the future. Pro is making this possible.”

Janice Nistor

Manager of Organizational Development

Results

Conexus is no longer losing valuable candidates due to a frustrating recruitment process. "Last year, we posted a position in one of our centers and received 12 applicants," said Nistor. "One year later, we posted this same position with Pro and received 37 applicants."

The time it takes Conexus' talent acquisition team to review applications has been reduced, as well. A process that used to take 25 minutes is completed in under 10 minutes, an average time savings of 150% per applicant. "Best of all," said Nistor, "we have found an increase in the quality of candidates since implementing Pro's recruiting feature."