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Mastering the Art of Standing Out: A Recruiter's Guide to Becoming the Top Candidate

Karen Rivera Lead Talent Acquisition Partner
Jul 8, 2025

Table of Contents

  • Understanding qualifications: required vs. preferred
  • Crafting a tailored resume
  • Leveraging AI and peer reviews

Share

Work with purpose — whatever your purpose

You’re here for more than a job. You want work with purpose, right? At UKG, an HR technology company, we support whatever makes you feel most alive, both in and out of the workplace. Your purpose is our inspiration — because our purpose is people.

Explore careers at UKG.

As a Talent Partner who has worked at UKG for almost a decade, I often encounter the question: "How does a recruiter choose the top candidate?" The short answer is—it depends. However, there are strategic ways to ensure you stand out in a candidate pool. Let me share some insights on how to better prepare yourself to be a standout candidate.

Understanding qualifications: required vs. preferred

Recruiters often narrow down their search by analyzing keywords on a resume that reflect the job description’s required and preferred qualifications. Required qualifications are non-negotiable for the role, while preferred qualifications enhance your application. Typically, required qualifications are clearly labeled or include specific years of experience needed for certain skills.

Real-world example: Imagine you're applying for a software engineering position. The job description lists "5+ years of experience in Java programming" as a required qualification and "experience with cloud platforms like AWS or Azure" as a preferred qualification. In this case, having at least five years of Java programming experience is essential to be considered for the role. However, if you also have experience with AWS or Azure, it could give you an edge over other candidates who only meet the required qualifications. Highlighting both your Java expertise and cloud platform experience on your resume can make you a more attractive candidate to recruiters.

Crafting a tailored resume

To make yourself stand out in a candidate pool, always align your resume with the job you are applying for. You should have multiple versions of your resume, each with accurate dates, times, employers, and titles. Adjust each resume to reflect the role you are seeking by reviewing the job description and ensuring you meet at least the required qualifications. Highlight your skills that best align with the job description, ensuring authenticity in your claims.

Real-world example: If you are applying for a project manager role and recently received your PMP certification, place your Certifications/Education section at the top of your resume instead of the bottom, especially if it's a job requirement. Make the qualifications you meet easily visible for a recruiter to spot amidst a sea of resumes. Additionally, use bullet points to clearly explain where you have demonstrated the required skills at each previous employer.

Leveraging AI and peer reviews

I'm a big fan of using AI prompts to help align your resume with the job description. This approach can spark creativity and highlight areas for improvement. Additionally, having friends, family, or mentors review your resume can provide fresh insights and ensure your application is polished.

Real-world example: Suppose you're applying for a customer support representative position, and the job description highlights "experience with CRM software" as a key requirement. You can use AI tools to analyze your resume against the job description. Input the job description into the AI tool to receive suggestions on how to emphasize your experience with CRM systems, such as Salesforce or Zendesk. The AI might suggest phrasing like "Managed customer interactions using Salesforce, improving response time by 20%." This helps ensure your resume language aligns with the job requirements, making your application more attractive to recruiters. 

Hopefully, these tips will assist you in your job search and help you become a standout candidate. Remember, you got this! Adelante!

Read more career advice Explore careers at UKG. 

Karen Rivera

Lead Talent Acquisition Partner

Meet Karen, a Lead Talent Acquisition Partner at UKG and Co-Chair of our Latin- Hispanic Employee Resource Group- UNIDOS. With more than two decades of recruiting expertise under her belt, Karen is passionate about the evolution of the Talent Acquisition space and is committed to fostering diversity and growth at UKG.

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