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The massive increase in NWSL Challenge Cup prize money 'changes people's lives,' players say

Insider | Ahead of this year's Challenge Cup final, the NWSL announced that it had struck up a deal to make payroll company UKG the tournament's first-ever title sponsor. The agreement, which is an extension of UKG's multi-million-dollar "Close the Gap" pay equity campaign, increased player payouts tenfold.
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UKG NWSL Challenge Cup Sponsorship Brings Pay Parity to the Pitch

MSN | A new partnership is taking aim at the gender pay gap in sports by making UKG the first-ever title sponsor of the NWSL Challenge Cup, increasing the Cup bonus pool tenfold in 2022, and the total pool nearly doubles again in 2023.
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Women’s Soccer Seeing 'Opening of the Floodgates’ with Sponsorships, NWSL Commissioner Says

Yahoo! Finance | The National Women’s Soccer League (NWSL) has announced its first title sponsor for the Challenge Cup tournament, league sources tell Yahoo Finance. Starting in 2023, the tournament will be called the UKG Challenge Cup and boost the tournament’s prize pool to $1 million.
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NWSL’s Challenge Cup Achieves Pay Equity With Historic UKG Deal

Sports Illustrated | On Friday, UKG announced a multimillion-dollar three-year sponsorship of the NWSL Challenge Cup. This makes the 2023 Challenge Cup the first professional women’s soccer tournament to achieve pay equity.
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